The media distribution landscape is growingly blurring the lines between TV and video, with devices that allow users to freely roam between their cable and satellite channels, as well as allowing them access to their favorite OTT subscriptions. This presents a window of opportunities for broadcasters and advertisers alike, with the first being able to open new revenue streams and the latter being able to pinpoint their targets to a whole new degree of effectiveness. WeTek has long been aware of this and devised a great solution that can get you quick and effective results, all through the WeCast Ad Management Module.
To make better use of this exciting new ground and maximize its capabilities, we need to understand all the workings of this complex and ever-changing ecosystem.
Digital video advertisements can be broken down into two categories: Linear and Non-Linear. With very few variants that can be added to these formats.
To put it simply, linear video ads are more or less like regular tv commercials where an ad is inserted between video segments. This can happen before, after or during the content in what is more commonly known as a pre-roll, post-roll or mid-roll, respectively. This may seem like a hassle to the user but it can actually engage them in one of two different ways. If your business model works under a freemium model, they can choose to pay for ad removal, and even if it doesn’t, you can allow them to upgrade their subscription as a premium perk. The other way it works is that, in a digital realm, ads can be interactive and used in creative ways, making it a game, a questionnaire or just a humorous way of getting the message across and getting users more open to brands and (go figure) even sharing them.
Non-linear video ads run at the same time as the content being streamed, usually with images that overlap that same content. In a perfect scenario, the ad should be small enough so to not obstruct the video playing. These advertisements can come in the form of text, static images, interactive rich media, or as video overlays. Developers can take advantage of the medium, although it is not as engaging, using the small overlay as an invitation for consumers to further engage with a more robust set of interactions on the brand’s website or wherever they see fit.
With the WeCast Ad Management module, you can choose from all of the above options and make them your own. Keeping in mind that creativity is the key word here, you can take advantage of both these formats so that they can fit into your narrative, maybe even creating a seamless experience between content and advertisement. Whatever you think of, WeTek will be there to support you every step of the way, making sure that your vision becomes a reality and gets distributed all over the world.