When choosing an Online Video Platform (OVP) you need to ask yourself the right questions, and more often than not, those questions tend to focus on the wrong things. Instead of hurting your brain and creating long lists of technical requirements, you should focus on the content you have. In the endgame, that’s what you are distributing and if you don’t have the right tools to drive it towards the right audience, you‘ll be left with an overly competent tool that does little for your business.
Let’s face it, OVPs tend to do more or less the same thing, with the difference being on how they do it and with which technology. You upload your content, it is converted and added to your media library. When your content gets watched, your OVP provides a range of playback data and analytics. These are the basic functions and the high-level benefit is clear: you get sophisticated streaming media functionalities with minimal investment and development cost.Continue Reading