OTT and CTV have created a lot of buzz these past few months, with some interesting headlines popping up. The increased investment from content providers and an overall increase in consumption from audiences had a lot to do with this exposure, but what is the difference between these two?
Take a look at an in depth analysis of how OTT and CTV have evolved in the United States these past 2 years, comparing data and giving a projection of where the industry will be in the future.
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